Now Accepting Creators

For the 1 in 8 women whose labs came back "normal."

Join The ThyRed Collective — a community of creators, coaches, and practitioners helping women reclaim their energy. Earn up to 22% commission and access our thyroid advisory board.

Free $429 device
Up to 22% commission
60–120 day cookie
Specialist office hours
Apply in 3 minutes → See how it works

No thyroid diagnosis required. Naturopaths, RDs, nurses & coaches welcome.

1 in 8
Women affected
22%
Top commission
120d
VIP cookie window
$429
Device gifted free

Why The Collective Exists

The category's most credible voices deserve the best program.

Hashimoto's and hypothyroidism are the most under-diagnosed women's health issues of the last decade. The red light therapy market has been dominated by men-focused biohacker brands — leaving the thyroid and perimenopause intersection wide open.

"Thyroid dysfunction is the most under-diagnosed women's health crisis of the last decade. We built ThyRed for the women whose doctors said 'your labs are borderline' — and we built The Collective for the creators who've been telling that story for years without a brand that deserved them. That changes today."
O
Oliver Klein
Founder, ThyRed

Two Partnership Paths

Choose the model that fits your style.

Full product partnership for committed storytellers, or pure performance for those who prefer flexibility. Both beat the category standard.

Performance Only
🦋 The Flutter
No product, no calendar. Recommend ThyRed when it fits — earn every time it lands.
  • 12% → 22% commission — auto-tiers on 12-month rolling sales
  • 10–15% audience discount code — scales with your tier
  • 60-day cookie (90 days Gold, 120 days VIP)
  • No exclusivity — promote other wellness brands freely
  • Access to Slack community, monthly content briefs
  • Earn from your very first tracked sale
Perfect for clinicians, practitioners, and creators who prefer to recommend tools organically — without committing to a content schedule.
Join The Flutter →

Commission Structure

The ladder that beats every competitor.

Joovv pays 8%. FlexBeam pays 10%. ThyRed's Starter already matches the category ceiling — and the top tier is in a category of its own.

Starter
On approval
12% / sale
~$51/sale
10% audience code
60-day cookie
🥈
Silver
5 sales or $2K revenue — Chrysalis members auto-enter here
15% / sale
~$55/sale
15% audience code
60-day cookie
Chrysalis eligible
🥇
Gold
15 sales or $6K revenue
18% / sale
~$66/sale
15% audience code
90-day cookie
Co-branded landing page
👑
VIP Ambassador
40 sales or $16K revenue — invite-only
22% / sale
~$94/sale
120-day cookie
Equity consideration
Invite-only

See what your audience is worth.

Enter your real Instagram numbers. We calculate your 90-day earnings estimate using public wellness device conversion benchmarks.

Avg. Reel reach per post 10K
50025K75K150K
Find this: Instagram Insights → Posts → select a Reel → Reach
Thyroid / wellness audience fit
How focused is your audience on thyroid, Hashimoto's, hormones, or perimenopause?
Commission tier
Chrysalis deliverables (90 days): 2 Reels · 1 Carousel · 1 Results post · 6 Stories
Benchmarks: Reel CTR 1.2–3.2% · Story tap 2.5–6% · Device conversion 1.5–3.8%
Estimated 90-day earnings
$
realistic scenario
Conservative
Realistic
Optimistic
Est. sales (realistic, 90d)
Commission per sale
2 Reels
1 Carousel
1 Results post
6 Stories

Estimates only. Thyroid-specific audiences convert 2–4× better than general wellness. Based on aggregated DTC wellness device data.

Join The Chrysalis →

Content Guidance

Everything you need to create, provided.

Pre-approved briefs, hook frameworks, and a claims cheat sheet ship in your welcome kit. Your first 3 posts are reviewed within 48 hours — compliance is a partnership, not a trap.

Reel Specifications

Example hook: "Your endocrinologist said levothyroxine is your only option. A 2022 peer-reviewed study disagrees."

Carousel Specifications

Story Specifications

7 Pre-Approved Content Arcs


The Perk Stack

Commission is just the start.

Every high-performing ambassador program in women's wellness wins on non-monetary escalation. We've built ours to match — and beat — Lululemon and FlexBeam.

Starter
From day one
📦Welcome kit — device (Chrysalis), science one-pager, compliance cheat sheet
💬Private Slack community (optional — join if it's useful to you)
🔗Personalised affiliate link + discount code (e.g. SARAH15)
📩Monthly content brief — hooks, seasonal angles, what's working
Silver +
As you grow
🚀Early access to new product launches before public announcement
📸Featured Story repost on @thyred — direct exposure to our audience
🎁Second device for an audience giveaway (top performers)
Gold +
Real partnership
🔗Co-branded landing page at thyred.com/yourname — boosts your conversion rate
🌐Featured on ThyRed homepage and in our email newsletter
🔬Direct line to Oliver — input on product direction and future SKUs
VIP
Founding inner circle
🔜
To be announced — in progress
We're building the VIP tier as the Collective grows. Founding members who reach this level will help shape what it looks like.

ThyRed is an early-stage brand. We're honest about that. The perks above are what we can deliver today — and we plan to grow them as the brand does. If you're looking for a program with a big corporate budget behind it, this isn't it yet. If you want to build something from the ground up with a founder who's fully committed, we'd love to have you.


The Process

From application to first payout in 5 steps.

We keep the onboarding tight so you can focus on what you do best — creating content that resonates.

1
Apply
3-minute Typeform covering your platforms, audience demographics, niche, and three compliance acknowledgements. No long essays — we respect your time.
~3 minutes
2
Review
Internal scoring on audience fit, engagement quality, content voice, and compliance readiness. Minimum bar: 5K followers (or 2K podcast downloads), 3%+ engagement, ≥60% female audience.
Within 5 business days
3
Welcome & Contract
Founder-signed welcome email, DocuSign agreement (8 pages max), UpPromote affiliate portal access, your compliance pre-read "The 5 Rules of Promoting ThyRed," and a brand asset kit (logos, approved images, product visuals). Chrysalis device ships on signature.
Days 5–10
4
Device & First Content
Physical welcome kit arrives — handwritten note, quick-start card, science one-pager, branded gift. New-ambassador cohort Zoom covers product, compliance, and ideas. First draft due day 28, brand review within 48 hours, live by day 35.
Days 10–45
5
Ongoing Partnership
Monthly content brief, seasonal campaign kits, quarterly tier reviews. Payouts on the 10th of each month via PayPal or ACH. Lifetime commission on accessory reorders. Your dashboard tracks every click, sale, and commission in real time.
Month 2+

Claims Compliance

We make it easy to stay on the right side.

Your first 3 posts are reviewed for compliance only — we never gatekeep your creative. Think of it as a safety net, not a leash.

Approved Language
  • "Supports my thyroid wellness routine"
  • "Part of my self-care"
  • "Uses clinically-studied wavelengths"
  • "Non-invasive light therapy on my neck area"
  • "Research suggests…" (with citation)
  • "PBM light therapy I use at home"
Never Say This
  • Treats, cures, reverses, or manages Hashimoto's
  • Any specific lab-value improvement claim
  • Before/after lab-panel screenshots
  • "FDA approved" (devices are cleared, not approved)
  • Weight loss tied to thyroid
  • Claims of replacing medication
Required disclaimer in every caption or pinned comment: "These statements have not been evaluated by the FDA. ThyRed is not intended to diagnose, treat, cure, or prevent any disease. Individual results vary. Consult your physician before starting any new wellness protocol, especially if you have a diagnosed thyroid condition or take thyroid medication."
📁 Brand Assets — Provided on Acceptance
  • ThyRed logo files (light + dark variants, PNG + SVG)
  • Approved product photos and lifestyle images
  • Science one-pager (shareable with your audience)
  • Brand colour + font guide for on-brand content

Brand materials must not be altered, cropped, or recoloured in a way that misrepresents ThyRed. When in doubt, ask before publishing.

⚠️ Code Usage Rules
  • Your code must be shared directly through your content only — Instagram, Facebook, podcast, blog, email
  • Strictly prohibited: posting codes on RetailMeNot, Honey, Coupon Cabin, or any discount aggregator site
  • Violation will result in code deactivation and forfeiture of unpaid commissions
  • FTC disclosure (#ad or Paid Partnership label) is required on every piece of affiliate content
📋 Program Terms — Short Version
  • ThyRed may update commission rates, cookie windows, or program terms at any time — affiliates will be notified by email with 14 days' notice
  • ThyRed reserves the right to suspend or terminate any affiliate for violations of the claims guidelines or code usage rules
  • Honest mistakes are handled with a 7-day cure period — termination is reserved for willful misrepresentation
  • Full affiliate agreement provided via DocuSign on acceptance

"I've been creating content about Hashimoto's for four years. ThyRed is the first brand that matched the science I already talked about with a program that actually pays creators like they're partners — not contractors."
S
Sarah M.
@thyroid.wellness.sarah · 42K followers

FAQ

Common questions, straight answers.

At Silver (15% on a discounted $429 order), you earn roughly $55 per sale. At Gold (18%), ~$66. At VIP (22%), ~$94 per sale. Use the earnings calculator above to model your specific numbers based on your actual reach and audience fit.
No. Many of our most effective ambassadors are naturopaths, RDs, nurses, perimenopause educators, or women's health coaches — not patients. But if you do have a personal story, we want to hear it.
Chrysalis members accept a 30-day category exclusivity window around their posting period (for competing red light devices only). Flutter affiliates have no exclusivity at all. Supplements, fitness, hormones, and nutrition brands are welcomed and encouraged.
Monthly on the 10th via PayPal or ACH (through Tremendous). $50 minimum payout threshold. 60-day holding window matching our product return policy. Commissions accrue in your UpPromote dashboard in real time.
We pre-approve your first three posts and provide a one-page claims cheat sheet. Honest mistakes caught early get edited — we only terminate for willful misrepresentation. Compliance is a partnership, not a trap.
Instagram (primary), Facebook (cross-posts and native), podcasts, blogs, Substack, and YouTube. Our program is not currently active on TikTok — Path A cross-posting to TikTok is welcomed but not required or tracked separately.
A $429 device is a high-consideration purchase. We believe you should be credited for the audience you actually convinced — even if they think about it for two months before buying. Our 60–120 day window is among the longest in women's wellness.
Yes. Every accepted affiliate receives a brand asset kit: ThyRed logo files (light and dark, PNG + SVG), approved product photos, lifestyle images, a shareable science one-pager, and a colour + font guide. These are yours to use in content — just don't alter or recolour them in a way that misrepresents the brand. When in doubt, email us before publishing.
Yes — we reserve the right to update commission rates, cookie windows, or program terms. We'll always give you at least 14 days' email notice before any changes take effect, so you're never caught off guard. Any commissions already earned under the previous terms are honoured in full.
No. Your code must be shared exclusively through your own content — Instagram, Facebook, podcast, blog, email newsletter. Posting it on RetailMeNot, Honey, or any discount aggregator site is a violation of the affiliate agreement and will result in immediate code deactivation and forfeiture of unpaid commissions. This protects your earnings too — aggregator traffic dilutes your attribution.
Ready?

Join The ThyRed Collective.

Applications reviewed within 5 business days. Founding Ambassador cohort: first 100 applicants get priority review and a 60-day +3% commission multiplier.

Apply Now — 3 Minutes → Questions? Email us

Not medical advice. Device not intended to diagnose, treat, cure, or prevent any disease.